'Lovely Molly' to Content

Content has snapped up Eduardo Sanchez's haunted-house thriller "Lovely Molly," which premiered in Toronto's Midnight Madness section last month. Content announced the deal Monday. Sanchez, who directed "The Blair Witch Project," helmed "Molly" from his own script. Gretchen Lodge, Johnny Lewis and Alexandra Holden star, with Lodge making her bigscreen debut. A release date has not been set. Story centers on a newlywed who returns to her long-abandoned family home where frightful reminders of a nightmarish childhood begin seeping into her new life. She soon begins descending into an evil that blurs the lines between psychosis and possession. "Molly" is produced by "Blair Witch" producers Robin Cowie and Gregg Hale of Haxan, Jane Fleming ("The Frozen Ground") and Mark Ordesky (exec producer of "The Lord of the Rings" trilogy) of Amber Entertainment. The transmedia team that worked on "The Blair Witch Project" has also worked on "Lovely Molly," with multilayered viral marketing including Internet videos, web sites, mockumentaries and paid ads. The 1999 "Blair Witch" was a surprise hit with over $140 million in domestic grosses. The "Molly" deal was negotiated by Graham Taylor of WME & Stuart Rosenthal of BHDRL on behalf of the production and Jamie Carmichael on the Content side. Contact Dave McNary at dave.mcnary@variety.com